NA™ Wins Australian Govt eSafety Campaign

September 7, 2023

Sydney agency Not Another™ has been awarded a campaign contract from the Australian Government’s eSafety Commissioner to raise public awareness about eSafety’s role in keeping Australians safe online.

The agency was selected in a competitive tender thanks to its concept titled "Your eSafety Kit," which illustrates the important work eSafety does by drawing parallels to everyday safety items.

“Safety items are tangible symbols that everyone understands. They’re straightforward, accessible, and in an emergency, invaluable. That's precisely what eSafety's services represent in the digital world,” says Mark Townshend, co-founder of Not Another™.

eSafety is Australia's independent regulator for online safety. It educates Australians about online safety risks and helps to remove harmful content such as cyberbullying of children and young people, adult cyber abuse, image-based abuse and illegal and restricted content.

The successful awarding of the campaign cements Not Another’s position as Australasia’s leading creative agency for online safety campaigns. 

With award-winning campaigns such as SCAM Gallery for Facebook/Meta, Dial it Down for the Human Rights Commission of New Zealand, and Porn Week for Netsafe, Not Another™ has developed multiple campaigns to help ensure people stay safe online.

“We are incredibly excited about this opportunity,” says Adrien Taylor, Not Another™ co-founder. 

“We are passionate about creating positive social behaviour changes that benefit society, and what better way to do that than by contributing to an organisation that’s dedicated to keeping people safe online?”

This partnership marks a significant milestone for Not Another™, fast becoming a global leader in social impact campaigns. 

It comes off the back of a recent double-win at The Webby Awards – the world’s most prestigious internet awards – for the agency’s Porn Week campaign. 

“Combining our creative storytelling skills with the important work that eSafety does will result in an impactful campaign. Together, we’re committed to making sure everyone knows eSafety is there to help them,” Townshend says.

The campaign is set to launch in late October and aims to deepen the Australian public’s understanding and engagement with eSafety’s important services.

Not Another™ is a B Corp certified full-service creative agency that  was founded in 2019 and has offices in Australia and New Zealand.


For more information, photos, video, or interviews, contact Adrien Taylor on 027 696 9509 or at

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