BRAND

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Not Another™ Company
Your brand is far too valuable to leave down to chance. We work with clients in Australia and New Zealand to craft powerful brands that foster customer love and get results.
what we do
A brand is a combination of tangible and intangible elements that differentiate you from everyone else. As brand experts, we can help you craft the tangible – your company's name, logo, website, tone of voice, and user experience – to positively influence the intangible: your reputation and customer love. Our proven process gets results.
Brand Research
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No one knows your business like you do; that's why we kick off all of our branding projects with in-depth research. Our comprehensive branding surveys and workshops have been developed and refined over years to uncover all the insights we need to develop our strategic platform.
Internal Brand Surveys
External Brand Surveys
Brand Workshops
Competitor Analysis
Moodboards
Brand Strategy
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We interpret the findings and craft your brand strategy. The ultimate goal of brand strategy is to create a strong and consistent brand that resonates with your customers, builds loyalty and trust, and drives business success.
Brand Story
Brand Personality Traits
Tone of Voice
Elevator Pitch
Passion, Purpose & Process
Customer Personas
Brand Gift
Brand identity
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With a clear brand strategy in place, we bring that logic and positioning to life by developing the core creative identity required for your brand through the likes of:
Logo
Colour Palette
Typography
Imagery Guidelines
Icon Suite
3D Renders
Illustrations
Brand rollout
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A strong brand is rolled out with complete consistency to every internal and external touchpoint it lives through. At Not Another™, we arm our clients with the tools, templates, and knowledge to roll out their brands cohesively across everything they require.
Webflow Website
Company Documents
Social Media
Photography & Videography
Advertising Suite
Signage & Merchandise

With you every step of the way

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BRAND RESEARCH
2
BRAND STRATEGY
3
BRAND IDENTITY
4
BRAND ROLLOUT

Our clients say...

Cheryl Seeto, Facebook
"It was fantastic working with the team at Not Another™. They brought so much energy and creativity every step of the way in developing this important educational campaign for audiences throughout Aotearoa New Zealand."
Cheryl Seeto, Facebook
Ryan Mearns, New Zealand Human Rights Commission
“The team at Not Another were a dream to work with. They took our New Zealand Human Rights Commission Dial it Down campaign from idea to reality at pace with their passion, technical skill and eye for creative that cuts through. We were impressed with their collaborative attitude and sharp insights that ensured the campaign messages landed with our audiences.”
Ryan Mearns, New Zealand Human Rights Commission
Brent Harris, Matta Products
"Using a blend of creativity, process and technical skills to boot, Not Another got to the bottom of our story and business, and delivered a brand and website that simply communicates it all. If you want an agency that “gets” your business and what you’re trying to accomplish, we’d highly recommend Not Another."
Brent Harris, Matta Products
Georgia Woodbridge — Tourism New Zealand
"The results from this campaign have smashed all targets prior to the campaign ending and a huge credit to the Not Another™ team for producing and creating a very impressive campaign that I am so proud of."
Georgia Woodbridge — Tourism New Zealand
Julie Goodman, Bayleys Canterbury
"The creative work from Not Another™ is outstanding. They captured the sentiment of what we were saying in terms of brand and visuals perfectly. If you are looking to work with a creative agency who will achieve a fresh approach with each and every project, Not Another™ will set your brand apart from others."
Julie Goodman, Bayleys Canterbury
Tim Loftus, ChristchurchNZ
"I highly recommend Not Another™. Their balance of creativity and strategy is ideal and the business model is refreshing. Their honest and transparent style builds trust quickly and delivers huge value for their clients. The quality of the work speaks for itself. World class experience."
Tim Loftus, ChristchurchNZ
Tony Pownall, Cultivate
"We worked with Not Another™ remotely from Auckland for the branding and set up of Cultivate. They produced great design work and the end result was bang on the brief despite never meeting in person. I would recommend them for sure."
Tony Pownall, Cultivate
Ed Harvey, Evnex
"We took meetings with a number of agencies before we decided to trust our rebrand and new website with Not Another, and we never looked back. The creativity and technical capability of Not Another has really impressed us and I would highly recommend them."
Ed Harvey, Evnex
Fraser Mackenzie, Heresto
"Not Another Studio helped secure the idea and vision of the Heresto Vodka brand with their creative designers, development of naming, logo design and creative approach, I couldn’t be happier. The design is second to none. A smooth, interactive, and open process has helped myself work closely with development and create the world class brand Heresto Vodka is."
Fraser Mackenzie, Heresto
David Smith, Arclin
"Not Another™ has become an invaluable partner of Arclin's. More than just creative experts, Not Another™ is a true business strategic partner, too: helping us name, position, brand, and roll out two entirely new product ranges. The Not Another™ team is unrivalled in its craft, care, understanding of complex technical products, and attention-to-detail in delivery."
David Smith, Arclin
Jenny Drinkwater, Swanndri
"I have worked with Not Another for the last three seasons here at Swanndri. They have produced thoughtful, commercially-focused creative for our retail campaigns and have Art Directed our latest two campaigns. Incredibly flexible, well-connected and talented team!"
Jenny Drinkwater, Swanndri
Sunny SIngh, Zembl
"The NA team were awesome to work with! From the creative assets on our rebrand to the website build, and team photos. Highly recommend and definitely will work with NA again in the future."
Sunny SIngh, Zembl
Jordan Cameron, Total Mortgages
"Not Another are simply outstanding at what they do. We had just seen the stuff they created and knew we needed it in our business. They rolled out a full rebrand and website and boy did it not disappoint… we couldn’t be happier with the result. They have created something we are super proud of that gives us an edge over our competition, keeping us one step ahead."
Jordan Cameron, Total Mortgages
Piet van den Boer, Frollo
"Not Another Agency does what it says on the packet and then some - simply put, they are unlike any other agency I've worked with. They are the unicorns of agency land - exceptional, creative masterminds, passion-fueled, humorous with talent for days, and approachable. They took the time to understand our business and what we wanted to achieve. World-leading talent with dedication and down-to-earth Kiwi authenticity. They are also purpose-driven and B-Corp certified, which was important to us at Frollo. Not Another is the real deal."
Piet van den Boer, Frollo
Stephanie Hassall, PurePods
"Not Another created a fantastic visual brand for us within an incredibly tight time frame which aligned beautifully with our experience offering, ethos and brand values. They worked hard to match yet stretch our own thought processes about how it could look and we are thrilled with the result. The icing on the cake was the brand video that speaks to every aspect of our uninterrupted, unfiltered and unforgettable experience. Thank you!"
Stephanie Hassall, PurePods
Lucy Brown, Tumbledown Founder
"I worked with Not Another™ from the inception of the idea and I cannot recommend them enough. They are so clever and creative and the process was easy and fun."
Lucy Brown, Tumbledown Founder
Greg Summerton
“Not Another took the time to truly understand our vision for Waikēne, and the history of the land and people who’ve lived here, before embarking on the project. The attention-to-detail and care put into the Waikēne project has been exceptional and we’ve thoroughly enjoyed working with the Not Another team.”
Greg Summerton
Andrew Vivian, Ovāvo
“Not Another™’s creative capability is seriously impressive. The Ovāvo brand is something we’re enormously proud of and it’s helped us gain very quick credibility and traction as we’ve gone to market. Not Another™ understood our brief perfectly and overdelivered on our expectations."
Andrew Vivian, Ovāvo
Brent Carey, Netsafe
"Without Not Another™, the inaugural Porn Week campaign would never have had the success that it had. The team brought outstanding thoughtfulness, enthusiasm, and creativity and singlehandedly developed all the creative, hero campaign messaging, and website. They cared about delivering work with a public good angle and were highly collaborative and highly responsive to client feedback."
Brent Carey, Netsafe
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