Not Another™ becomes B Corp Certified

March 9, 2023

New Zealand full-service creative agency Not Another™ is proud to announce that it has officially received B Corp certification.

The certification recognises Not Another™’s commitment to using business as a force for good, meeting the highest standards of social and environmental performance, transparency, and accountability.

B Corporations are businesses that prioritise the well-being of people, the planet, and profit, and are certified by B Lab, a nonprofit organisation. 

High profile B Corps include the likes of Patagonia, Ben & Jerry’s, Warby Parker, and The Body Shop overseas, as well as Kiwibank, Ethique, and Kathmandu in New Zealand.

Not Another™ is one of the few creative agencies in New Zealand to have achieved B Corp certification, joining the network of over 6,000 B Corp businesses across 159 industries and 86 countries.

“We are thrilled to have received B Corp certification,” says Not Another™ co-founder Adrien Taylor.

“Since founding Not Another™, we have always been committed to creating positive social impact through our work, and becoming a B Corp aligns with our values and mission of creating brands that are creating a positive future.”

“We are proud to join the global movement of businesses using their power for good.”

To achieve B Corp certification, Not Another™ went through a rigorous assessment process that evaluated the company’s impact on its workers, customers, community, and the environment. 

The certification process also required Not Another™ to make a legally binding commitment to consider the impact of its decisions on all stakeholders, not just shareholders.

A B Corp must obtain a minimum of 80 points in a rigorous auditing process to obtain certification. Not Another™ reached 83.6.

“This is just the beginning,” Not Another™ co-founder Mark Townshend says. 

“We’ve set our benchmark and now we want to continue to build on our score in the coming years as we increase our positive impact in our community and around the world.”

In the past few years, Not Another™ has produced brands for the likes of EV charging companies and purpose-led online banks, and created award-winning campaigns for Netsafe on porn awareness, Facebook on scam prevention, and the Human Rights Commission asking Aotearoa to dial down the hate online post-Covid. 

“B Corp certification is a testament to Not Another™’s dedication to creating a positive impact on society and the planet,” says Tim Jones, CEO and B Consultant at Grow Good: New Zealand’s leading B Corp Consultancy.

“We are delighted to welcome Not Another™ into the B Corp community here in Aotearoa and look forward to working with them to continue driving positive change.”

As a certified B Corp, Not Another™ joins a community of like-minded businesses striving to make a difference in the world.


For more information, photos, video, or interviews, contact Adrien Taylor on 027 696 9509 or at

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