Tim Loftus — ChristchurchNZ
Jenny Drinkwater — Swanndri
Georgia Woodbridge — Tourism New Zealand
Julie Goodman — Bayleys Canterbury
ALL BLACKS EXPERIENCE
Not Another™ was honoured to be brought in as a creative partner for the All Blacks Experience: an interactive and immersive attraction for the world's greatest rugby team in the heart of Auckland city.
We scripted and shot a series of hero videos, shot over two days with some of the biggest names in New Zealand rugby and rolled executions of these out for social media, digital ads, retail display screens, and Eden Park's scoreboard and LED field perimeter strips. For social media, we created over 30 different short videos from just the two shoots, to deliver the All Blacks Experience with as much high quality launch content as possible.
Bayleys Canterbury came to Not Another™ with a very open brief to devise a campaign to recruit the very best real estate agents. As the leading real estate firm in the country, Bayleys' goal is to bring on agents who are at the absolute top of their game. Our response to this challenge was to develop Better at Bayleys: a comprehensive campaign that features Bayleys real estate agents talking about how you Live, Earn, Sell and Be Better at Bayleys.
Tourism New Zealand
With international tourism at a standstill, Not Another™ teamed up with our friends at Neat Places to create a domestic tourism campaign unlike any other. Never Have I Ever invites New Zealanders to do their "never have I evers" and discover the amazing things to do in our five major cities: Auckland, Hamilton, Wellington, Christchurch and Dunedin.
With New Zealand coming out of lockdown, businesses needed all the helping hand they could get. A lot of people were talking about the need to shop local but we realised not many people were talking about why that was so important, and how shopping local had real tangible benefits to business owners, their staff and, in fact: to all of us.
To show those benefits, we devised the concept for a video that shows the circular effects of spending money in the community rather than offshore, pitched it to ChristchurchNZ, and produced it for them.
"We're not economists, but we can make posters."
Here's a project where we got to become our own clients. We devised the name and identity for YEAH! LOCAL and rolled it out in the space of a week, but the idea had been simmering away for almost two months. As the economic impact of COVID-19 was beginning to become clear, we knew we had to do something to help fellow small New Zealand businesses like us. We're not economists, but we can make posters; so that's what we did.
We've created marketing campaigns for some of Australasia's most well-known organisations and we always start with research and strategy.
Time to roll the sleeves up. What sets us apart from other agencies is our ability to get on the tools and do everything your campaign could ever need. No more agency juggling.
With a clear strategy in place, and a beautiful execution developed, it's time to connect with your audience through the channels they're active in.