All Blacks Experience

Sharing the All Blacks story

Not Another™ was honoured to be brought in as a creative partner for the All Blacks Experience: an interactive and immersive attraction for the world's greatest rugby team in the heart of Auckland city.

We scripted and shot a series of hero videos, shot over two days with some of the biggest names in New Zealand rugby and rolled executions of these out for social media, digital ads, retail display screens, and Eden Park's scoreboard and LED field perimeter strips. For social media, we created over 30 different short videos from just the two shoots, to deliver the All Blacks Experience with as much high quality launch content as possible.

Scroll down to watch the hero campaign video.

Scope of work
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