As New Zealand's leading mortgage broker, Total Mortgages came to Not Another for a new brand and website to reflect its position as the industry's most forward-thinking and innovative advisor.
We undertook extensive internal and external research with Total Mortgages' team and clients before making the recommendation to simplify the name to Total. This helped us effectively streamline the brand identity and make it more memorable.
To ensure a seamless brand experience for customers, we made certain that the rebranding process extended to all touchpoints, with the new identity consistently applied across all channels – most notably a brand new Total website built on Webflow.
"Not Another are simply outstanding at what they do. We had just seen the stuff they created and knew we needed it in our business. They rolled out a full rebrand and website and boy did it not disappoint… we couldn’t be happier with the result. They have created something we are super proud of that gives us an edge over our competition, keeping us one step ahead."