First Eats

Delivering the lockdown eats

As New Zealand was in lockdown, First Table decided to do what all good tech companies do when faced with a challenge: innovate.

FirstEATS is the product of that innovation, and we're proud of the brand we created for it. FirstEATS was launched to bring together all of the best eateries that offer takeaway and in an industry ravaged by Covid, we wanted to bring some colour and energy to counter the doom and gloom.

To bring FirstEATS to life, we re-designed the logo and developed a series of illustrations showcasing a diverse range of people enjoying food, on the go.

Scope of work
Creative Identity
Brand Positioning
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