We have a slight obsession with electric vehicles here at Not Another™ so we were over-the-moon when our friends at Evnex asked us to rebrand their business. The rebrand coincided with a major new offering from Evnex: installation of their EV chargers in New Zealanders’ homes and businesses, to create a truly turnkey solution for their customers.
We kicked off our process with Evnex by creating in-depth brand surveys for their team and key clients to answer. Their answers gave us the insights we needed to craft the Evnex brand positioning and key customer personas, which led the thinking behind the creative work that followed. A key personality trait that was revealed was Evnex's desire to be personable and human as a brand, with a key business goal of helping demystify the overwhelming technical complexities that can plague the EV world. That human and personable trait is portrayed throughout the core identity, photography, videography and copy.
Nothing beats a roadtrip, especially in a brand new EV. We knew there was no better way to show off the liberating feeling of being powered by electricity, and the beauty of New Zealand, than by hitting the road — so that's what we did.
"We took meetings with a number of agencies before we decided to trust our rebrand and new website with Not Another, and we never looked back. The creativity and technical capability of Not Another has really impressed us and I would highly recommend them."