ARCHIPRO

ArchiPro has always been more than a website — it’s a complete ecosystem for homeowners and design professionals to connect, showcase work, and source products. As the company prepared to enter new markets, it needed a brand that could flex confidently across digital, campaign, and in-person experiences without losing clarity or credibility.

Internally, there was a strong desire to bring more cohesion to the three core pillars of the business — Products, Professionals, and Projects. These were often seen as distinct parts rather than a unified offering.

Externally, ArchiPro wanted to signal a new era: embracing ecommerce, scaling up partnerships, and attracting audiences who increasingly expect seamless, design-led experiences. The stakes were high, as the brand identity is integral to trust, aspiration, and conversion.

The objective was clear: develop a visual and verbal identity that feels premium, modern, and consistent across every touchpoint, while also introducing cues from ecommerce to reinforce ArchiPro’s role as both a source of inspiration and a transactional marketplace.