Crafting a brand for adventure

Staying in a PurePod – a glass shelter designed to help its inhabitants soak in nature – is one of the most remarkable things anyone can do in New Zealand, and we were set with the challenge to develop a new creative identity that was fitting of the unique experience. PurePods came to us with an outdated logo and brand which was in need of a refresh. We first helped the company with its positioning – centred around three key sentiments they had developed to sum up the PurePods experience: Uninterrupted, Unfiltered, and Unforgettable – and then reflected that positioning into a refined logomark and brand.

Scope of work
Creative Identity
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"Not Another created a fantastic visual brand for us within an incredibly tight time frame which aligned beautifully with our experience offering, ethos and brand values. They worked hard to match yet stretch our own thought processes about how it could look and we are thrilled with the result. The icing on the cake was the brand video that speaks to every aspect of our uninterrupted, unfiltered and unforgettable experience. Thank you!"

Stephanie Hassall, PurePods