How do you launch and tell the world about a revolutionary new technology that's completely invisible? That's the challenge Not Another™ was faced with when our long-term American partner, Arclin, asked us to help them name, brand, and launch Arclync in time for its first appearance at North America's largest woodworking conference, in Atlanta. Arclync products protect various types of wood panels to give them extraordinarily strong and durable protection against everything life can throw them. We decided to show this element of protection – and the layered nature of the technology – by crafting a series of hyper-realistic renders that clearly show, rather than try to tell, what Arclync does and how it works.
As they say, "first impressions last" and we only had one chance to make a great first impression with Arclync as Arclin launched it to the world at the International Woodworking Fair: the largest woodworking show in North America. To ensure we turned heads and educated the market about Arclync, we designed a booth that featured floating maglev cubes with samples, and QR codes to help attendees get further information at their fingertips.
"Not Another™ has become an invaluable partner of Arclin's. More than just creative experts, Not Another™ is a true business strategic partner, too: helping us name, position, brand, and roll out two entirely new product ranges. The Not Another™ team is unrivalled in its craft, care, understanding of complex technical products, and attention-to-detail in delivery."