Extraordinary things happen when opportunity and potential connect — that's the key positioning line we developed for new recruitment company, Cultivate, and it couldn't be truer than for our own relationship with them as our clients.
Based in Auckland, Cultivate reached out to Not Another™'s Sumner Beach studio with an exciting brief: they were launching a new recruitment company and needed us to help them create it... they had the opportunity and we had the potential to deliver something extraordinary. What followed was a fantastic client relationship in which Cultivate trusted us to deliver a fantastic brand based on solid positioning we also developed for them.
We designed and built the Cultivate website, a core part of the entire business, to API-integrate seamlessly with the recruitment software Cultivate uses to help them connect jobseekers with employers. That means they have total control of job listings and can immediately post new opportunities, or change existing ones, from their software to automatically update Trade Me, Seek, LinkedIn, and their new website. For jobseekers, the API integration allows them to apply for any role directly on the Cultivate website.
Tony Pownall, Cultivate