Creating a vodka brand “for the people” really was a dream brief. From naming, bottle design, website and full roll out — we took the client's vision for an unpretentious vodka with conscience and ran with it. Heresto not only makes the smoothest vodka in New Zealand, it also believes in giving back to local charities, aligning with some of New Zealand’s most giving organisations to help make a difference. Now that’s a cause we can raise a glass to.
Heresto the perfect name
Naming is always a difficult challenge, but one we really enjoy at Not Another™. It’s a process that includes 3 parts creativity and 1 part science with the required searches around trademarks, domain names, and social media handles. For this project, we wanted to capture the uncomplicated and celebratory spirit that was really uncovered in the brand positioning work we kicked off with. From there, the idea of saying “here’s to” over a cheers was a theme we played with — “here’s to you, here’s to us, here’s to the good sorts” — and we quickly knew we were onto a winner with Heresto.
"Not Another Studio helped secure the idea and vision of the Heresto Vodka brand with their creative designers, development of naming, logo design and creative approach, I couldn’t be happier. The design is second to none. A smooth, interactive, and open process has helped myself work closely with development and create the world class brand Heresto Vodka is."
Fraser Mackenzie, Heresto