IKON Architects is a Christchurch-based firm specialising in the design of aged care facilities. They approached Not Another™ wanting to tidy up their core brand, and apply it with absolute consistency across all client touchpoints: RFP documents, architectural drawings, invoices, business cards, stationery, and a new bespoke IKON Architects website that Not Another™ designed and built.
Like all the work we do, we started with research and client discussions to help us determine the essence of the business. For IKON, we uncovered that, fundamentally, their work is more about the people they do it for, rather than the buildings themselves.
With that in mind, we came up with the key positioning line: Architecture is not about the buildings we design; it’s about the people who inhabit the spaces within and around them.