IPL

IPL is one of the West Coast's largest employers and since 1965, the company has been - in true humble Coaster fashion - quietly getting on with it in producing New Zealand's finest plywood. When it came to raising a bit more of a profile for the business, and refreshing its core identity and website, IPL reached out Not Another™.

The scope of work started by us refining IPL's core logo, while still respecting its origins and incorporating a nod to the ply products the company creates. From there, we rolled out the identity across a full stationery suite, product pamphlets, brand videos, and website.