With international tourism at a standstill, Not Another™ teamed up with our friends at Neat Places to create a domestic tourism campaign unlike any other. Never Have I Ever invites New Zealanders to do their "never have I evers" and discover the amazing things to do in our five major cities: Auckland, Hamilton, Wellington, Christchurch and Dunedin.
Not Another™ helped devise the campaign concept, created the identity, designed the website, and rolled out the campaign across print, digital ads, and a series of videos.
"The results from this campaign have smashed all targets prior to the campaign ending and a huge credit to the Not Another™ team for producing and creating a very impressive campaign that I am so proud of."
Georgia Woodbridge — Tourism New Zealand