When a business comes to us with the need to rename, it's always a big responsibility we take very seriously. When it's three businesses merging into one new identity, the stakes are even higher.
Matt Thompson came to us with that exact need: rebrand three disjointed businesses he owned into one new parent brand. Nimbl is what we came up with: from naming through to complete roll out across stationery, company documents, building signage, vehicle signage, uniforms and a website.
Finding the perfect name
Matt came to us with three businesses using variations of the name "Three Sixty". The three businesses - Passive Fire, Contractors, and Distribution - had been created by Matt as he saw opportunities to supply and service various sectors of the construction industry. It was this insight and Matt's nimbleness in adapting and reacting to the market needs that inspired the name Nimbl. From there, we set up the naming architecture with Nimbl Group as the parent company and the three former separate businesses as divisions of that company. Both the name and naming architecture have been created to give Matt and the team infinite scope for growth into new markets.
Developing a unifying brand gift
With three seemingly isolated businesses being merged into one, our task was to develop a brand positioning that unified them all. We did this over a series of conversations and workshops with Matt and the team and discovered that what unified the three divisions was their common purpose in finding the best global solutions - through products and services - to solve the local problems New Zealand's construction industry has. With that in mind, "Global Solutions to Local Problems" became the obvious brand gift.
"Not Another™ created a transformational identity that absolutely captures the essence, spirit of the team, and our overall package to market. Exceptional service, amazing creative talent, great guys with great vision."
Matt Thompson, Nimbl Group