Staying in a PurePod – a glass shelter designed to help its inhabitants soak in nature – is one of the most remarkable things anyone can do in New Zealand, and we were set with the challenge to develop a new creative identity that was fitting of the unique experience. PurePods came to us with an outdated logo and brand which was in need of a refresh. We first helped the company with its positioning – centred around three key sentiments that sum up the PurePods experience: Uninterrupted, Unfiltered, and Unforgettable – and then reflected that positioning into a refined logomark and brand.
More than just a design studio
At Not Another™, we pride ourselves on being more than "just a design studio". As well as design and branding, our talents extend to producing highly polished photo and video content and this is something we did for PurePods. We believe beautiful design needs to be complemented by beautiful content, so we enjoy having control over the full range of creative outputs for any given project.
"Not Another created a fantastic visual brand for us within an incredibly tight time frame which aligned beautifully with our experience offering, ethos and brand values. They worked hard to match yet stretch our own thought processes about how it could look and we are thrilled with the result. The icing on the cake was the brand video that speaks to every aspect of our uninterrupted, unfiltered and unforgettable experience. Thank you!"
Stephanie Hassall, PurePods