Purpose

Purpose

Purpose Banking, a Y Combinator startup based in San Francisco, reached out to Not Another™ while they were on a global hunt for a Webflow Expert to design and build a new core brand identity, website, and various brand executions. Purpose found us and off we embarked on a great project that was conceived, designed and built across New Zealand, Australia, India and America. The result is a striking brand identity and website that reflect the values of a company that cares, tailored for a customer base that wants to do their little bit for the planet, every time they shop.

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Purpose banking card design
Purpose backlit billboard design
Purpose banking card in black packaging sleeve
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Purpose's branding guidelines
Purpose icon set
Purpose poster OOH design
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“We came across Not Another™ while searching for a Webflow Expert to build our new website. Not Another™ did so much more than just a website for us; they redesigned our entire Purpose brand identity. The fact that Not Another™ can move seamlessly between graphic and web design & build was hugely beneficial for us.”

Anna Matalon, Purpose

Purpose
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