QCC Collection

QCC Collection helps leading hoteliers and hospitality workers create the world's best places to live, stay, play and eat.

With Mark's experience in branding and marketing in the hotel industry, we were perfectly placed to create a brand for QCC.

Taking into account the fact that most of QCC Collection's work is in China, we wanted the colour palette to feel positive and inspiring for a Chinese audience. Heavy use of blue, symbolising growth and good living, as well as gold, symbolising prosperity, are the dominant colours we opted for.