The Cairns Alpine Resort is a family-owned business providing exceptional accomodation in Tekapo, New Zealand. They approached us with the task of undertaking a comprehensive brand refresh to coincide with an expansion of their accommodation business, thanks to the addition of six beautiful new Alpine Lodges.
To kick things off, we undertook extensive research: through workshops with the Simpson family, surveying of tourists in Tekapo, and the analysis of government data on tourism in the region. This allowed us to create a clear picture of the opportunities for The Cairns Alpine Resort and ensure that the brand we created would resonate with the target market we identified.
We refreshed The Cairns' core identity and rolled this out to a comprehensive stationery and digital media suite to ensure the brand is present and consistent at every touchpoint along the guest journey. We then designed and built a totally bespoke website which showcases the magic on offer at the resort and throughout Tekapo - thanks largely to the stunning images and video we captured.