When you live on the edge of one of the most beautiful peninsulas in the world (in our opinion, anyway), why would you look any further for inspiration? When Lucy Brown came to us with the concept for her new bed linen brand, she didn't have a name but she did want it to be inspired by Banks Peninsula, and we couldn't of been happier with the brief. With our studio in Sumner Beach, the beautiful Banks Peninsula is our backyard and weekend playground, so finding inspiration from it came naturally.
Bringing Tumbledown to life started by giving the brand its name, then developing the visual identity, photographing and filming hero and product imagery, and rolling it out to an ecommerce store built on Shopify.
Finding the perfect name
Our first step was to find a name for the new linen brand. Drawing inspiration from the countless bays dotted around the almost-perfectly-circular Banks Peninsula, we eventually settled on "Tumbledown" - named after a stunning south-facing bay.
Capturing the Peninsula
Just days before New Zealand went into Covid lockdown, we did a shoot on the hills of Godley Head, at the mainland end of Banks Peninsula. With the golden grass of the hills and teal hues of the Pacific Ocean, these images would go on to form the hero imagery of Tumbledown's identity.
"I worked with Not Another™ from the inception of the idea and I cannot recommend them enough. They are so clever and creative and the process was easy and fun."
Lucy Brown, Tumbledown Founder