"We're not economists, but we can make posters."
Here's a project where we got to become our own clients. We devised the name and identity for YEAH! LOCAL and rolled it out in the space of a week, but the idea had been simmering away for almost two months.
As the economic impact of COVID-19 was beginning to become clear, we knew we had to do something to help fellow small New Zealand businesses like us. We're not economists, but we can make posters; so that's what we did.
YEAH! LOCAL is basically a massive nationwide marketing campaign for all the small businesses out there who don’t have the time or resources to put one together. This campaign is all about using the tools we have to raise awareness about the importance of spending locally to support our economy.